Sprinklr '25 Winter SQuAD: Finding a Firm Footing for Growth with a Refreshed Strategy and Continued Investments for an Intelligent Core

This IDC Market Note discusses Sprinklr's quarterly analyst digest held on January 30, 2025. This was the first time, newly appointed CEO, Rory Read, addressed the analyst community and laid out his plans for a refreshed growth strategy. The company has set itself an ambitious growth plan and Read's three-phased approach is a direct response to meet this goal. Product updates spanned the full suite of solutions, with the resonant theme being, intelligence embedded into the core applications and workflows.


Executive Snapshot

In This Market Note

Strategy Refresh

Business Optimization

Hardening/Burn-in Period

Acceleration for Growth

Product Updates

Engagement Channel Investments and Expansions

Embedded Intelligence — AI and GenAI Infused into Apps

Bridging the CX-EX Gap

IDC's Point of View

Primed for the Era of Intelligent Experiences

Unifying Experience Orchestration Across the Engagement Layer

Operationalizing Growth That Is Grounded in Customer Value

Conclusion

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Related Research

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