Category: Sports Business
Sports Business market research reports by IDC
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Olympic Games Paris 2024: Edge Computing and IoT Behind the Scenes
Olympic Games Paris 2024: Edge Computing and IoT Behind the Scenes This IDC Market Perspective discusses several ways in which digital infrastructure at the edge is being used for Olympic Games Paris 2024. From improving the fan experience to optimizing athlete performance to enabling security, edge ... Read More
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eSports Market Update: Co-Streaming to the Rescue
eSports Market Update: Co-Streaming to the Rescue This IDC Market Note assesses the impact that co-streaming, which is also known as community casting, has had on popular esports tournaments in the past year. It also considers what this trend portends for core esports market suppliers in 2024."Co-st ... Read More
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From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands
From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands This IDC Perspective encourages an evolution from traditional/linear TV (e.g., Super Bowl ads) to connected television (CTV) as a data-driven marketing strategy. The 2024 Super Bowl attracte ... Read More
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eSports Market Update: The Emerging Influencer Marketer Connection
eSports Market Update: The Emerging Influencer Marketer Connection This IDC Market Perspective reviews recent news and trends relating to the two core elements of the esports market: pro tournaments and leagues and pro teams and companies. It also examines three esports-adjacent market segments: le ... Read More
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