U.S. Smartwatch Market Shares, 2023: Apple Dominates in a Down Year
This IDC study examines the market shares of the major vendors in the U.S. smartwatch market in 2023."The macroeconomic and inflationary difficulties dampened multiple markets in the United States, including the smartwatch market," says Ramon T. Llamas, research director for IDC's Wearables team. "Even with new models arriving to market as well as numerous promotions during the second half of the year, total volumes could not match the results that we saw in 2022 during each quarter of 2023. With recovery inching along, 2024 stands to be a rebound year."
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Share
- Who Shaped the Year
- Apple
- Garmin
- Fossil
- Market Context
- Significant Market Developments
- Methodology
- Market Definition
- Related Research
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