Top 5 Smartphone Trends to Watch in 2025
This IDC Market Perspective lists and analyzes the top 5 trends that will shape the worldwide smartphone market, ranging from artificial intelligence and foldable/flexible displays to longer battery life and competitive pricing and product portfolios. In some cases, these will signal pivot points and disruptive moments for vendors to capitalize on in order to thrive in the slowly moving smartphone market.“While the worldwide smartphone market has reached maturity worldwide, underpinning the market are technological and social shifts that will continue to shape it,” points out Ramon T. Llamas, research director for IDC’s Mobile Phones team. “Proper investment and development in these shifts and trends early on will result in success later on, especially as vendors seek to differentiate themselves in an increasingly crowded market.”
Executive Snapshot
New Market Developments and Dynamics
Generative Artificial Intelligence Adoption and Usage Will Find Mixed Results Without Education and Training
Impact in 2025
New Display Technologies Will Allow for New Form Factors and Experiences
Impact in 2025
Wary of Rising Prices, Consumers Will Look to Less Expensive Midrange and Refurbished Smartphones
Impact in 2025
Battery Life Technology Will Take Several Steps Forward, Thanks to Efficient Chipsets
Impact in 2025
AI Sets Its Sights on Improving Camera Picture Taking and Editing
Impact in 2025
Advice for the Technology Supplier
Pursue AI Development with an Eye Toward Solving Problems and Training
Anticipate How New and Emerging Innovations Can Disrupt the Smartphone Experience
Consider How Your Portfolio and Finance Plans Meet the Needs of Price-Sensitive Customers
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Related Research
Synopsis
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