This IDC Market Note reviews announcements made recently in the voice of the customer (VOC) applications market. "VOC vendors continue to push for differentiation with ease of use of AI in their offerings," says Lou Reinemann, research director, Voice of the Customer and Customer Success Applications at IDC. "To address concerns about privacy of data as well as inaccuracies in AI insights, VOC practitioners are implementing systems with human oversight such as agent assist."
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