In Which Market Segments Are Ink-Tank Printers Considered Most Suitable for Office Printing Environments?
This IDC Market Note explores growing demand for ink-tank printers in Europe and highlights the reasons driving organizations to consider these products. IDC identifies the market segments already using ink-tank printers and the segments with the greatest sales potential for such printers in the coming years."The adoption of ink-tank devices for office printing has grown significantly in the last four years. Businesses' perception of ink-tank printers is positive nowadays, with a very large portion of businesses either already using them or planning to do so in the near term. Print OEMs in Western European markets have a very good opportunity to sell more ink-tank printers and to gain new clients in key verticals." — Program Director Mitri Roufka, IPDS, IDC Europe
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