Salesforce Vendor Profile — How Salesforce Engages with Digital-Native Businesses and Accelerates Growth
This IDC Vendor Profile covers a vendor's digital-native, start-up, and scale-up engagement models from three different perspectives: its corporate venture arm, the partner perspective, and the commercial relationship. This IDC Vendor Profile focuses on Salesforce Ventures, Salesforce Accelerate, and Salesforce Business Builders Program, which partner with emerging B2B software entrepreneurs to provide access to services like their cloud computing marketplace called AppExchange. These services ultimately allow for better partnership building and support for the portfolio companies.
Please Note: Extended description available upon request.
- IDC Opinion
- In This Vendor Profile
- Situation Overview
- Salesforce Definition of Digital Natives
- Company Overview
- Company Strategy
- Salesforce Ventures
- Partner and Accelerate Initiatives
- Salesforce AppExchange — Core to ISV Partners and Mature Digital-Native ISVs
- Accelerate Program to Accelerate Growth — Early Stage, Later Stage, and Scale-Up
- Business Builders for the High Potentials — Seed and Early Stage Founder and Developer
- Measuring Success of Digital-Native Businesses
- Future Outlook
- Essential Guidance
- Advice for Salesforce
- Learn More
- Related Research
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