Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT
This IDC Market Note discusses the announcement made in Salesforce's Connections event on June 7‒8, 2023, for marketing and commerce professionals. The company launched its generative AI (GenAI) products: Marketing GPT and Commerce GPT. Salesforce intends to usher in the next era of personalization with its recent GenAI-powered technology stack.
Please Note: Extended description available upon request.
- Executive Snapshot
- In This Market Note
- IDC's Point of View
- Data
- AI
- CRM
- Conclusion
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- Related Research
- Synopsis
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