Salesforce Einstein GPT Trust Layer: What It Means for the Generative AI Market

Salesforce Einstein GPT Trust Layer: What It Means for the Generative AI Market

This IDC Market Note provides an overview of the recently announced Salesforce Einstein GPT Trust Layer. This also explains what the Einstein GPT Trust Layer actually is, and how this should fit into an organization's adoption of generative AI technologies. The most frequent inquiry that IDC sees coming through from its tech buyer customers at the moment focuses on how to leverage generative AI without falling foul of the multiple governance and risk issues that need to be dealt with. In spite of the obvious opportunities associated with generative AI technologies, there are inherent risks that come with deploying them in an enterprise context. Every organization will need to ensure that they have the right controls in place to mitigate the risks associated with intellectual property (IP) protection, inaccurate results, toxicity and bias, data privacy, and regulatory compliance. To that end, Salesforce's launch of the Einstein GPT Trust Layer as part of its AI Cloud offering is an important step by the vendor to help customers mitigate those risks.

Please Note: Extended description available upon request.