Salesforce Dreamforce 2024: Highlights and Insights
This IDC Market Perspective highlights the announcements at Salesforce's Dreamforce, held in San Francisco, California, from September 17 to 19, 2024. The event was well attended with 45,000+ onsite. "Salesforce is striving to maintain its leadership roles in CRM technology innovation and specifically in AI as demonstrated by the launch of Agentforce at Dreamforce," according to Alan Webber, program vice president, Digital Platforms at IDC. "It is important to understand that AI and agents touch a number of applications and use cases, but that we are still very early in going down this road."
Executive Snapshot
New Market Developments and Dynamics
IDC 's Point of View
Understanding the Shift to Agents
Low-Code Capabilities Critical to Agent Expansion
Data Cloud Powers Agentforce
Commerce Platform Becomes the Force of Success
Sales Cloud Shifts with Agentforce
Marketing Cloud Becomes Agent Powered
Field Service Management No Longer an Afterthought
Slack Is Now Agent Enabled
Worldwide Systems Integrators Look Toward Agents
ESG and Net Zero Cloud
Agentforce Helps Thinking Beyond the Front Office
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Related Research
Synopsis
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