The SMB Recession Toolkit
This IDC Perspective offers a set of five clear actions SMBs can take to combat a recession and set themselves up for long-term growth. It also provides recent survey findings regarding macroeconomic challenges at SMBs in North America and Western Europe.According to Katie Evans, research director, IDC's Worldwide Small and Medium Businesses, "Macroeconomic challenges, regardless of if one chooses to label them as a recession or not, are having a real impact on SMBs. In times of uncertainty, it's essential for SMBs to take emotion out of the equation. One way to do this, and to feel better prepared and organized as a company, is to develop a clear and specific game plan."
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