This IDC Market Note highlights the details of the SAS Insight 2025 Conference for industry analysts on February 26–28, Cary, North Carolina. SAS Insight 2025 focused on SAS’ strategy and technology so customers would be more productive with data and AI for decisioning. SAS emphasized its continued commitment to innovation and addressing evolving market trends. Key AI technology topics included prepackaged models and workflows, synthetic data, and agentic AI. “SAS is evolving its strategy and portfolio to embrace a broader ecosystem of user personas, preferences, and technologies within an enterprise’s AI technology stack,” said Kathy Lange, research director for AI Software at IDC. “SAS continues to develop offerings that streamline and automate the AI life cycle and enable organizations to make better business decisions faster.”
Executive Snapshot
In This Market Note
Strategy
AI Technology Highlights
Prepackaged Models and Workflows
Synthetic Data
Agentic AI
IDC’s Point of View
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