The Role of Corporate Philanthropy in ESG Strategy
This IDC Market Note provides background on corporate philanthropy, context on its place in business, its effects on operations, and how it can be effectively implemented and managed. Corporate purpose is the common ground between a firm's ability to act and its passion for social and environmental improvement. By integrating purpose into a firm's operations and communications, it can see a large increase in brand awareness and operational efficiency. These upsides, however, should not be the sole motivating factors for integration. To ensure proper alignment and effectiveness, the purpose must be genuine and a top priority in all decision making.
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