This IDC Market Perspective discusses keys to revenue growth for security service providers. In the evolving cybersecurity landscape, service providers can enhance customer acquisition and retention by focusing on the four Es: education, efficacy, efficiency, and evolution. This approach involves educating customers on GenAI, improving security outcomes, maximizing resource utilization, and embracing platform-centric models. By implementing these strategies, providers can better meet customer needs, drive growth, and ensure effective security programs.“Embrace the four Es — education, efficacy, efficiency, and evolution — to revolutionize cybersecurity services, drive growth, and enhance customer retention in the GenAI era,” said Craig Robinson, research VP, Security and Trust.
Executive Snapshot
New Market Developments and Dynamics
Advice for the Services Provider
Education: Helping Customers Understand GenAI and Its Impact
Efficacy: Improving Security Program Outcomes
Efficiency: Maximizing Budget and Resource Utilization
Evolution: Embracing the Platform Approach
Top Takeaways for Managed Security SPs and SIs
Conclusion
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Synopsis
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