Rethinking Customer Relationships for Broadcom's Acquisition of VMware: Using Facts to Drive a Strategic Partnership
This IDC Market Perspective provides recommendations to Broadcom and VMware customers (and their broader ecosystems) as they consider creating a business partnership over the next several years. "Broadcom and VMware customers should double down on their relationships with these vendors by focusing on communications, product planning, and road maps, with a move toward a strategic business partnership," states Stephen Elliot, group vice president, Infrastructure and Operations, Cloud Operations, and DevOps at IDC. "When the acquisition closes, customers should take the proper steps in identifying business and technology opportunities from the 'new' VMware to consider its strategic impact in delivering business outcomes."
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- Executive Snapshot
- New Market Developments and Dynamics
- Advice for the Technology Buyer
- Customer Relationship Expansion
- Recommendation
- Product Expansion and Planning
- Recommendation
- Pricing and Product Adoption
- Recommendation
- Organizational Planning
- Recommendation
- Midsize/SMB Customers Considerations
- Recommendation
- Channel/Partner Development
- Recommendation
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- Related Research
- Synopsis
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