U.S. Residential Multichannel Pay TV Subscriber Forecast, 2023–2027
This IDC study presents a forecast of residential multichannel pay TV subscribers in the United States through 2027. Forecast segmentation reflects the three major market segments: cable, satellite, and telco TV services."IDC believes that the U.S. cable, satellite, and telco TV providers will continue to experience subscriber erosion during the forecast period as household penetration of residential services, which is now already under 50%, is expected to drop under 40% in 2025," said Greg Ireland, research director, Consumer Market Model, Future Consumer Agenda, and TV and OTT Video at IDC. "Cumulative erosion of the subscriber base across cable, satellite, and telco TV during 2023–2027 is forecast to top 20 million."
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Forecast
- Market Context
- Drivers and Inhibitors
- Drivers
- Customer Demand
- Service Differentiation and Improvements
- Inhibitors
- OTT Competition
- Direct-to-Consumer Strategies
- Sports Licensing
- Significant Market Developments
- Changes from Prior Forecast
- Market Definition
- Methodology
- Related Research
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