This IDC Market Perspective provides highlights and takeaways from 2024 RSA Conference (RSAC), which took place in San Francisco, May 6–9, 2024, embracing the theme, The Art of Possible. In reality, an artificial intelligence (AI) play seemed to be required for admittance. Key AI themes included:Leveraging GenAI to improve security analyst efficiency and effectivenessProtecting employees (and their employers) from shadow GenAI applicationsSafeguarding an organization's data through better visibility"The 2024 RSA Conference offered real solutions leveraging AI that actually improved the lives of security professionals. Organizations also felt exposed by the threat of GenAI to poor data hygiene practices; they wanted solutions." — Frank Dickson, group vice president, Security and Trust at IDC
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