Qualtrics Redefines the Market for Behavior to Chart Employee Experience Success

Qualtrics Redefines the Market for Behavior to Chart Employee Experience Success

This IDC Market Note discusses how Qualtrics is redefining the market for behavior to chart employee experience (EX) success. Qualtrics is setting the tone for FY23 as the year that employee experience and customer experience (CX) become inextricably linked to each other in support of organizational business value. On the surface, conversations coming out of the Qualtrics X4 conference held in Salt Lake City, Utah, in March spoke about Qualtrics' renewed emphasis that organizations must think beyond rote value management to incorporate how employees and customers are individually supported en route to impacting value-based outcomes. Looking under the hood, Qualtrics is raising the bar for how organizational decision makers, line-of-business (LOB) managers, and employees are engaged, engage together, and mutually bring out the best in each other and their work across their day at work and their employee life cycles. From Qualtrics' X4 conference to the news of the vendor being taken private in a $12.5 billion deal with Silver Lake — FY23 is looking to be dynamic for Qualtrics.

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