This IDC Market Perspective details PwC’s 2024 Analyst Summit, highlighting the firm’s strategic focus on AI, sustainability, and business transformation. Key themes included leveraging AI for competitive advantage, integrating multiple technologies for ecosystem reconfiguration, and enhancing client services through innovative solutions like GenAI. PwC’s investments in AI, engineering services, and sustainability reflect its commitment to driving growth and managing risk. The firm also emphasized the importance of data literacy, modern delivery technologies, and a security-first culture to support AI-enabled business models and client success.“Overall, PwC’s comprehensive approach to integrating AI, sustainability, and managed services positions it as a strategic partner for clients navigating the complexities of modern business environments,” notes Erin Hichman, research manager, IDC's Digital Business Professional Services program. “The firm’s emphasis on innovation, client-centric solutions, and strategic partnerships underscores its commitment to driving growth and transformation across industries.”
Executive Snapshot
New Market Developments and Dynamics
AI Services, AI for Transformation, and GenAI Personalized Content Creation
Deals Business: Transact to Transform
Engineering Services
ESG
Future of Work
Life Sciences
Managed Services: Modernizing Technology and Business Operations
Security, Trust, and Risk
Tax: Focusing on Tax Value Rather than Tax Compliance