Pure Storage Says "Disk Is Done," But Is It?

Pure Storage Says "Disk Is Done," But Is It?

This IDC Market Note highlights some announcements by Pure Storage at its annual user conference Pure//Accelerate on June 13 to 15, 2023, at Resorts World Las Vegas. During the event, the company announced the expansion of its newest Pure//E family with FlashArray//E, an all-flash solution aimed at hybrid flash competitors, and introduced a new generation of its FlashArray//X and FlashArray//C systems, boasting 40% more performance. It also shared a new service being launched that includes a ransomware SLA guarantee. To address the needs of several companies around the world, it has also announced Evergreen Flex, a consumption model that enables customers to take ownership of the storage asset. Pure Storage is a contender in the storage space in the U.S. but does not have a lot of traction in EMEA; it is looking to change that, investing more in this region.

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