Platform Vendors Are Competing with Each Other to Meet the Growing Demand for CPaaS Solutions in India

Platform Vendors Are Competing with Each Other to Meet the Growing Demand for CPaaS Solutions in India

This IDC Market Perspective highlights current trends, various vertical-specific use cases, and other considerations for communications-platform-as-a-service (CPaaS) providers to understand and leverage the true potential of communications platform as a service. The CPaaS market continues to grow at a faster pace in coming years as businesses migrate to cloud platforms. Modern CPaaS services have become more scalable and customizable, enabling businesses to manage their communications at an optimal level. With rising demands from enterprises and businesses, CPaaS providers need to innovate and create best-in-class and future-proof solutions to stay competitive."CPaaS offers endless opportunities for businesses in enhancing customer experience while giving the ability to customize features and increase the usage of channels. The CPaaS market in India is expected to witness tremendous growth as companies are investing heavily in cloud-based services and customer-facing communications," says Naga Avinash, research manager, Worldwide Telecommunications Research at IDC.

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