Market Perspective: Emerging Application Platform Vendors Compete to Deliver Better Experiences for Better Developers and End Users and Enable Generative AI Adoption

Market Perspective: Emerging Application Platform Vendors Compete to Deliver Better Experiences for Better Developers and End Users and Enable Generative AI Adoption

According to IDC, the worldwide cloud application platforms market will continue to have healthy double-digit growth at a compound annual growth rate (CAGR) of 20.4% from 2022 to 2027. The market also comprised a number of emerging vendors and start-ups. Like major cloud service providers, emerging vendors are also experiencing significant growth year over year (YoY), gaining market share. This IDC Market Perspective highlights major developments and announcements of three emerging vendors in the cloud application platforms market: Vercel, Netlify, and Render (see Table 1). IDC identified these vendors as IDC innovators in 2022 (see IDC Innovators: Cloud Platform-as-a-Service/PaaS Technologies, 2022 [IDC #]) These vendors are plowing through intense competition to expand their customer base and are embracing and adopting new technologies including generative AI (GenAI) into modern applications. The document also analyzes the significance of these announcements and how platform offerings are overcoming the challenges of developers and making their deployment journey more productive, helping them focus on the benefits for their customers. This IDC Market Perspective highlights major developments and announcements of emerging vendors (Vercel, Netlify, and Render) in the cloud application platforms market. These vendors face intense competition to expand their customer base that relies on vendors to address development and deployment challenges of developers and incorporate new technologies including generative AI (GenAI) into modern applications. "Cloud application platform is increasingly becoming a competitive market and often vendors announce major developments that include enhancements to existing products and services, launching of new solutions, strategic partnerships, and business acquisitions," says Brijesh Kumar, senior research analyst at IDC. "The central focus of these developments is to deliver improved cloud application platform offerings to organizations and their developers so they can build modern digital applications that provide heightened end-user experiences."

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