Pay TV and Video Streaming to Coexist a While Longer in Europe Despite Continued Cord Cutting

Pay TV and Video Streaming to Coexist a While Longer in Europe Despite Continued Cord Cutting

This IDC Market Perspective describes the evolution of the pay TV services market, driven by the substantial stability of the customer base and spending of traditional TV platforms, while the cord-cutting TV approach in favor of OTT video streaming services will continues and starts to grab a larger slice of the pay TV pie in the next four years."In the next four years, even if the traditional pay TV services will continue to attract the attention of many consumers, increased competition in video streaming services will have profound implications across the content broadcasting ecosystem. The battle to catch consumers' attention, differentiate offerings, and maintain business profitability will challenge the survival of many European TV content providers," said Daniela Rao, senior research & consulting director, European Telecoms.

Please Note: Extended description available upon request.