Partnering for Success in Industry Clouds

Partnering for Success in Industry Clouds

This IDC Market Perspective discusses the benefits and challenges of developing new or adapting existing partnerships for the purpose of building industry clouds. The industry cloud model has emerged as the new innovation engine for cloud technology and services vendors and the industry organizations that collaborate with them. As the number and diversity of industry clouds have grown and evolved, partnerships have remained a central element in their success."Technology vendors and their various partners are seeing the potential of industry clouds to boost innovation, re-revitalize product and services portfolios, and expand markets. But many are not prepared to adjust to the internal and external changes needed to make the transition to this new framework of partnering and co-development. The insights and examples of organizations that have made the leap successfully can provide some guidance," says Nadia Ballard, research manager for Industry Clouds and SaaS at IDC.

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