Oracle Champions the Merits of a Unified Enterprise as the Key to Connected Customer Experience
This IDC Market Perspective presents IDC's opinions on Oracle's refreshed positioning in customer experience applications. Oracle's "Connected CX in a unified enterprise" highlights the importance of a cohesive enterprise technology stack in CX as well as organizationwide. This proposition aligns with business customers' higher-level business challenges and moves away from product-centric propositions."Oracle is re-establishing its positioning in CX with a proposition that emphasizes the need for a unified tech stack strategy, leveraging its penetration in enterprise apps beyond CX applications," said Van Valdez, associate research director, European Customer Experience, IDC Europe.
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Benefits of a Connected CX Tech Stack
- Disconnected Enterprises Deter Optimized Customer Experiences
- Data at the Heart
- Advice for the Technology Supplier
- Learn More
- Related Research
- Synopsis
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