Narrative Avatars: The Next Generation of Influencers and Buyers
This IDC Market Note discusses the rapidly evolving ability of AI-powered narrative avatars to mimic a wide spectrum of human psychology, which will make them exceedingly good at developing and sustaining meaningful relationships with people. There's no reason why avatar designers and hosting platforms couldn't support commercial transactions and enable users to authorize avatars to make purchases on their behalf. But the "product" could be anything from household goods to commercial systems to news and entertainment to stocks, bonds, and real estate to political and religious views. The potential for using narrative avatars for mass manipulation is a quiet superpower that will come to define cultural and commercial dominance.
Please Note: Extended description available upon request.
- Executive Snapshot
- In This Market Note
- What Is a Narrative Avatar?
- IDC's Point of View
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- Related Research
- Synopsis
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