NICE Takes CX to a New Level with Hyper-Personalization
This IDC Market Note highlights key announcements made during NICE Interactions International, its major European CX event, in London on June 25, 2024, at the Fireworks Factory. Interactions International 2024 showcased NICE's advancements in AI-driven customer experience (CX) with the launch of CXone Mpower. This comprehensive package aims to elevate CX through hyper-personalization by integrating various AI capabilities such as real-time contextual guidance and detailed customer profiling. NICE's focus on combining AI with human agents underscores its commitment to enhancing agent productivity and customer satisfaction, helping positioning the company as a leader in the evolving contact center industry.
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