The Moments That Matter: Use Customer Data to Drive the Right Customer Experience and Increase Revenue and Market Share

The Moments That Matter: Use Customer Data to Drive the Right Customer Experience and Increase Revenue and Market Share

This IDC Perspective breaks down a few critical customer interactions into the moments that matter, bringing straightforward advice on how to relook at what matters in the digital world. The moments that matter are critical for the customer experience. As organizations digitally transform, many lose sight of the customer, the customer interaction points, and using the customer data to drive the right customer experience that naturally increases revenue and market share."The digital world has reshaped the experiences that matter to each one of us both personally and professionally," said Mickey North Rizza, group vice president, Enterprise Software at IDC. "Using these defining moments can create the opportunity to change your business to be much more digitally savvy, with continuous innovation to reshape the customer experience and also enhance the customer, employee, and organization's value overall."

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