U.S. Mobile Consumer and Business Services Forecast, 2024-2028

U.S. Mobile Consumer and Business Services Forecast, 2024-2028


This IDC study presents a five-year forecast for the U.S. mobile consumer and business services market."Mobile penetration rates above 100% (more than 1 mobile subscription for every person in the United States) create headwinds for continued growth in both subscribers and revenue, with mobile connections continuing to outpace population growth. Despite those challenges, mobile operators and mobile virtual network operators continue to innovate, bundle, and create value-add services that provide buoyance to growth prospects," says Jason Leigh, senior research manager, Mobility and 5G Services at IDC. "While it is easy to become immune to the transformation brought about by the ease and ubiquity of cellular connectivity, overlooking how indispensable that wireless connectivity is, and focusing on the latest shiny technology advancement in the room, shortchanges the prospects for seamless and integrated innovation of consumer and business solutions."


IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Bundle Convergence

Invest in Business Mobility GTM Strategy

Partner for 5G-GenAI–Enabled Solutions for Consumers

Market Forecast

Market Context

Drivers and Inhibitors

Drivers

Connectivity Drives Everyday Life

Inhibitors

Form Factor Cannibalization

Inflation and Interest Rate Impacts

High Connectivity Penetration Limits Growth

Significant Market Developments

Discerning the Impact of GenAI on Mobile Subscribers

MVNOs Bundling Internet and Mobile Services

Changes from Prior Forecast

Market Definition

Methodology

Related Research

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