Mapping the Maze of the Future Consumer's Mindset: From Subscription Fever to Subscription Fatigue
This IDC Market Note examines the consumer mindset when it comes to subscriptions and evaluates which factors contribute to the final decision if a service will stay or stray. In the past decade, consumers have witnessed a boom of subscription services, which encouraged many businesses to adopt the as-a-service model. However, the subscription craze is starting to be gradually being replaced by subscription fatigue amid cost-of-living increases and lowered consumer purchasing power.
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