This IDC Market Note outlines a five-level maturity model that organizations can use to assess and improve their efforts to capture developer mindshare. This maturity model serves as a starting point for understanding where an enterprise has solid footing in developer communities, where it has gaps, and what steps it can take to address those gaps. Software developers heavily influence the purchasing of environments, platforms, frameworks, tools, and other information technology products and services. Given developers' key role in driving technology sales, acquiring high levels of developer mindshare represents a means for nurturing engagement and loyalty toward a product that developers are already using and for tempting non-users to make a switch.
Executive Snapshot
In This Market Note
IDC's Point of View
Definition of Developer Mindshare
Developer Mindshare Is Key to Driving Sales and Loyalty
Developer Mindshare Maturity Model
Level 1: Informal/Ad Hoc
Level 2: Foundational
Level 3: Established Community
Level 4: Strategic Partnership
Level 5: Fully Optimized Ecosystem Leadership
Key Success Factors and Common Pitfalls
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