Macroeconomic Challenges and the SMB: What Tech Suppliers Need to Know, 2024

Macroeconomic Challenges and the SMB: What Tech Suppliers Need to Know, 2024


This IDC Market Perspective highlights SMBs' vulnerability to economic shifts and suggests strategies technology suppliers can offer to help SMBs build resilience, such as flexible technology solutions, leveraging automation, and diversifying supply chains. It underscores the need for tech suppliers to support SMBs in navigating these economic pressures and for tech buyers to proactively integrate risk management into their operations. Small and medium-sized businesses (SMBs) face significant macroeconomic challenges, including rising energy prices, inflation, supply chain disruptions, and labor costs. These factors strain their operations, erode profit margins, and complicate technology investments. "SMBs are the backbone of global economies, yet they face unprecedented challenges from rising energy costs, inflation, and supply chain disruptions," says Elisabeth Clemmons, research analyst, Digital Economy Strategies.


Executive Snapshot

New Market Developments and Dynamics

Introduction

An Overview of the Impact of Macroeconomic Events on SMBs

Key Macro Topics for SMBs

Rising Energy Prices

Inflation and Price Increases

Rising Costs of Technology (Hardware and Software)

Supply Chain Disruptions

Labor Costs and Shortages

Exchange Rate Fluctuations

Interest Rates

Other Factors

The Effects of Macro Events on SMBs: A Look into Insolvencies

Advice for the Technology Supplier

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Related Research

Synopsis

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