How a Loyalty-Centric Approach can Elevate Your B2B Digital Commerce Strategy
This IDC Perspective analyzes the relevance of loyalty programs in business-to-business (B2B) digital commerce."B2B relationships are becoming increasingly complex to navigate. As the B2B commerce landscape continues to evolve, well-designed loyalty programs can provide differentiation and drive long-term partnerships" said Mark Casidsid, senior research analyst, Worldwide Digital Commerce at IDC.
Executive Snapshot
Situation Overview
The Growing Importance of B2B Loyalty Programs
AI-Enabled Loyalty Platforms
Challenges to Address
Advice for the Technology Buyer
Learn More
Related Research
Synopsis
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook