What We Learned About Retail Experiential Operations at the 2023 NRF Big Show

What We Learned About Retail Experiential Operations at the 2023 NRF Big Show

This IDC Perspective discusses how, despite an anticipated recession and continued disruption from global events, retailers and vendors came to the 2023 NRF Big Show ready to celebrate the ways that technology has transformed retail since 2019. With 10 analysts onsite, IDC covered 160 meetings, gathering insights into the types of problems retailers are hoping to solve in the coming year.This document also covers the technology we saw at NRF 2023 that optimizes and automates operation in stores, with an emphasis on frictionless customer experience, workforce empowerment, and the essential components of the digitized store. Technology investment continues to make sense for retailers despite economic conditions, as modernization and automation in IT management, business processes, and contextualized engagement will reduce costs and drive growth. "Technology investment continues to make sense for retailers despite economic conditions, as modernization and automation in IT management, business processes, and contextualized engagement will reduce costs and drive growth. We saw evidence at the NRF Big Show that technology vendors are ready to help retailers ride the waves of market volatility expected in 2023 — from customer experience tools that power frictionless interactions to workforce experience tools that help employees fulfill a purpose, not just fill a shelf, to hardware and software that form the connective tissue of the digitized store," said Leslie Hand, group vice president, Retail and Financial Insights at IDC.

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