Japan CX Software/CRM Applications Forecast, 2024–2028
This IDC Market Forecast provides 2023 actual results (based on sales revenue) for the domestic customer experience (CX)-related software/cybersecurity risk management (CRM) application market and market forecasts from 2024 to 2028.Saki Ota, senior market analyst, Software and Services, IDC Japan, says, "For the domestic CX-related software/CRM application market to continue growing, it will be important for IT suppliers to provide generative AI optimized for each use case, update their CX strategies with an eye toward going beyond the standardization of high-quality CX, support the use of customer data across the value chain of corporate activities, and respond to the changes in client companies that come with the spread of digital business."This is the English translation of the IDC #JPJ50707424.
Please Note: Extended description available upon request.
IDC Market Forecast Figure
Executive Summary
Japan CX IT Market
Japan CRM Applications Market
Advice for Technology Suppliers
Market Forecast
Japan CX Software Market Definition
Japan CX Software Market Revenue Forecast by Segment
CX Applications Market
CX Applications Development and Deployment Market
CX System Infrastructure Software Market
Japan CRM Applications Market Definition
Japan CRM Applications Market Revenue Forecast by Functional Market Segment
Advertising Applications
Contact Center Applications
Customer Service Applications
Digital Commerce Applications
Marketing Campaign Management Applications
Sales Force Productivity and Management Applications
Market Context
Drivers and Inhibitors
Drivers
AI Everywhere — Incorporating GenAI Capabilities into CX-Related Software
Shift to Business Processes Based on OMO
Demand for Operational Efficiency and Shift in Revenue Model due to Domestic Population Decline
Inhibitors
Cost Optimization Initiatives at User Companies
Changes in CX Measures due to Declining Consumer Purchasing Power
Significant Market Developments
Incorporating GenAI functions into Applications and Employing Them to CX-Related Tasks
From Integrating Omni-Channel Experiences to Transitioning to Digital Business Driven by Customer Data
Measures to Improve Work Efficiency and EX in Response to a Declining Working Population
Changes from Prior Forecast
Japan CX Software Market
Japan CRM Applications Market
Market Definition
Japan CX Software Market
CRM Applications Market
Advertising Applications
Programmatic Advertising Platforms
Data Platforms
Advertising Attribution
Contact Center Applications
Customer Service Applications
Digital Commerce Applications
Marketing Campaign Management Applications
Sales Force Productivity and Management Applications
Methodology
Related Research
Research Assistance
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