Japan CX/CRM Applications Forecast, 2023–2027
This IDC Market Forecast presents the actual revenue for the Japan customer experience (CX) software and customer relationship management (CRM) applications market in 2022 and the forecasts from 2023 to 2027."For the Japan CX software and CRM applications market to continue to grow, it is important for IT suppliers to establish a comprehensive support system for the shift to the Future of Customer Experience model, and provide assistance in formulating the generative AI use and governance in preparation for the standardization of CX operations and user experience (UX), support for collaboration of frontline operations that does not fall into point-by-point optimization, and support for data utilization, purpose formulation, and utilization of human resources to establish a customer feedback loop," says Saki Ohta, senior market analyst, Software and Services, IDC Japan.
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Japan CX IT Market
- Japan CRM Applications Market
- Advice for Technology Suppliers
- Market Forecast
- Japan CX Software Market Definition
- Japan CX Software Market Revenue Forecast by Segment
- CX Applications Market
- CX Applications Development and Deployment Market
- CX System Infrastructure Software Market
- Japan CRM Applications Market Definition
- Japan CRM Applications Market Revenue Forecast by Functional Market Segment
- Advertising Applications
- Contact Center Applications
- Customer Service Applications
- Digital Commerce Applications
- Marketing Campaign Management Applications
- Sales Productivity and Management Applications
- Market Context
- Drivers and Inhibitors
- Drivers
- Establishment of Customer Behavior Data Based on Digital First
- Accelerating Business Streamlining and UX Standardization with GenAI
- Restrictions on the Use of Third-Party Cookies and Increased Trust Awareness among Consumers
- Inhibitors
- Japan Macroeconomics
- Full-Scale Transition to Post-COVID-19 Era
- Significant Market Developments
- Fusion of Omni-Channel Experience Across Online and Offline and Expansion of Offline Support Services
- Companywide Policy and Expansion of CX Measures Triggered by Companywide Policy and Backoffice Operations Transformation
- Increase in GenAI-Related Services
- Changes from Prior Forecast
- Japan CX Software Market
- Japan CRM Applications Market
- Market definition
- Japan CX Software Market
- Japan CRM Applications Market
- Advertising Applications
- Programmatic Advertising Platforms
- Data Platforms
- Advertising Attribution
- Contact Center Applications
- Customer Service Applications
- Digital Commerce Applications
- Marketing Campaign Management Applications
- Sales Productivity and Management Applications
- Methodology
- Related Research
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