Japan CRM Application Shares, 2022: Advancement of Digital CX with a Data-Driven Approach
This IDC study provides an analysis of the market share based on vendor revenue performance in the Japan customer relationship management (CRM) applications market in 2022. IDC categorized the Japan CRM applications market into six functional market segments: advertising applications, contact center applications, customer service applications, digital commerce applications, marketing campaign management applications, and sales productivity/management applications. "In order for the Japan CRM applications market to continue to grow, IT suppliers must incorporate generative AI (GenAI) into their products and expand their use cases, support the rapid creation of customer data infrastructure that amplifies the effectiveness of GenAI, and promote their own products and services that meet customer' increasingly stringent IT investment criteria," states Saki Ota, senior market analyst, IDC Japan.
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Market Share
- Revenue by Functional Market Segment/Composition Ratio
- Revenue Share by Vendor
- Vendor Share by Functional Market Segment
- Advertising Application Market
- Contact Center Application Market
- Customer Service Application Market
- Digital Commerce Application Market
- Marketing Campaign Management Application Market
- Sales Force Productivity and Management Applications Market
- Who Shaped the Year
- Salesforce
- Genesys Cloud Service
- HubSpot
- Market Context
- Significant Market Developments
- Advancement of Pervasiveness of AI due to Increase in GenAI-Related Services
- Trusts, Increasing Demand for Improved ROI, Growing Importance of Customer Data Management with GenAI
- Companywide Policy and Expansion of CX Measures Triggered by Companywide Policy and Back-Office Operations Transformation
- Methodology
- Market definition
- Japan CRM Applications Market
- Advertising Applications
- Programmatic Advertising Platforms
- Data Platforms
- Advertising Attribution
- Contact Center Applications
- Customer Service Applications
- Digital Commerce Applications
- Marketing Campaign Management Applications
- Sales Force Productivity and Management Applications
- Related Research
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