This IDC Perspective examines IDC’s 2025 Tech Marketing Spending Benchmark Survey, which provides evidence-based quantitative insight for marketing planning, performance, and productivity management and transformation into the next era’s marketing powerhouse. “As AI rapidly reshapes the marketing landscape, IDC’s 2025 Tech Marketing Spending Benchmark Survey equips CMOs with data-driven insights to recalibrate strategies, optimize investments, and stay ahead of emerging trends. Understanding how peers are using AI, budget allocations, customer engagement, and overall marketing strategy is critical for driving innovation and maintaining competitive advantage in this evolving digital era,“ says MaryAnn Holder-Browne, research manager, CMO Advisory Practice at IDC.
Executive Snapshot
Situation Overview
Key Findings
Staffing and Program Investment Ratios
Marketing Program Focus
The Rise of Social: A New Era in Marketing Investment
Marketing Technology Investment on the Rise: How Increased Investment Is Transforming Marketing Organizations
Additional Marketing Investment and Organizational Data Available
Advice for the Technology Buyer
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Related Research
Synopsis
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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