Category: Interactive TV
Interactive TV market research reports by IDC
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U.S. Digital Media Adapter Market Shares, 2022: Amazon and Roku Dominate a Dwindling Market
U.S. Digital Media Adapter Market Shares, 2022: Amazon and Roku Dominate a Dwindling Market This IDC study examines the market share of the major vendors in the U.S. digital media adapters market in 2022."Digital media adapters are declining as smart TVs have proliferated in recent years," says Adam ... Read More
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IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services
IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services This IDC study highlights that the media and entertainment (M&E) and advertising industries are witnessing a shift toward solutions that are cloud native, smart, ... Read More
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Worldwide Smart TV Market Shares, 2022: Samsung, TCL, and Hisense Lead as Market Declines Year Over Year
Worldwide Smart TV Market Shares, 2022: Samsung, TCL, and Hisense Lead as Market Declines Year Over Year This IDC study examines the 2022 market shares of the major vendors in the worldwide smart TV market."The worldwide smart TV market took a hit in 2022," says Adam Wright, research manager for IDC ... Read More
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Advertising on Connected TV
Advertising on Connected TV This IDC Perspective focuses on advertising on CTV. Advertising revenue across local U.S. media will decline by 0.5% in the coming year, projects the latest forecast from BIA Advisory Services. In addition, buyers estimate spending less on traditional cable and broadcast ... Read More
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Smart Home Device Growth in the Middle East, Türkiye, and Africa, 2021–2022
Smart Home Device Growth in the Middle East, Türkiye, and Africa, 2021–2022 This IDC Market Perspective examines how smart home device technology suppliers can take advantage of the growing demand for these devices in the Middle East, Türkiye, and Africa (META). It also offers recommendations for ve ... Read More
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Worldwide Smart Home Device Forecast Update, 2022–2026: CY 3Q22
Worldwide Smart Home Device Forecast Update, 2022–2026: CY 3Q22 This IDC study updates the five-year forecast for the worldwide smart home device market published in January 2022.At a worldwide level, the total value of smart home device shipments will grow from $289.8 billion in 2021 to $306.3 bill ... Read More
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Worldwide Smart Home Device Market Shares, 2021: Amazon, Samsung, and Xiaomi Take Top Spots
Worldwide Smart Home Device Market Shares, 2021: Amazon, Samsung, and Xiaomi Take Top Spots This IDC study discusses worldwide smart home device market shares for 2021."The COVID-19 pandemic served as a net boon to the worldwide smart home market in 2020 and 2021 as consumers shifted their spending ... Read More
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Worldwide Smart TV Device Market Shares, 2021: Samsung, LG, and TCL Capture Half of the Total Market Volume
Worldwide Smart TV Device Market Shares, 2021: Samsung, LG, and TCL Capture Half of the Total Market Volume This IDC study examines the 2021 market shares of the major vendors in the worldwide smart TV device market."The COVID-19 pandemic served as a net boon to the U.S. smart home market in 2020 an ... Read More
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U.S. Smart Home Device Market Shares, 2021: Amazon and Google Lead in Volume, Samsung Leads in Value
U.S. Smart Home Device Market Shares, 2021: Amazon and Google Lead in Volume, Samsung Leads in Value This IDC study discusses the U.S. smart home device market shares for 2021."The COVID-19 pandemic served as a net boon to the U.S. smart home market in 2020 and 2021 as consumers shifted their spendi ... Read More
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U.S. Digital Media Adapter Market Shares, 2021: Amazon Edges Out Roku for Top Spot
U.S. Digital Media Adapter Market Shares, 2021: Amazon Edges Out Roku for Top Spot This IDC study examines the market share of the major vendors in the U.S. digital media adapters market in 2021."Despite the proliferation of smart TVs in recent years, streaming players remained broadly popular in 20 ... Read More
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