Intelligent Retail Decision Making at NRF 2023

Intelligent Retail Decision Making at NRF 2023

This IDC Perspective covers the direction of intelligent retail at NRF 2023: Retail's Big Show has been a staple fixture in the retail market every year. In the past few years, artificial intelligence (AI) has become a noticeable feature at the show. The focus on AI has shifted, but why? And more importantly, why now? AI is known for driving optimization, efficiency, and better decision making. IDC Research VP Ananda Chakravarty says "AI's role in retail is changing; it is becoming an essential part of the retail technology scene. The direction of NRF Big Show 2023 confirms the mainstreaming of intelligent retail using practical AI/ML technology."

Please Note: Extended description available upon request.


Executive Snapshot
Situation Overview
NRF Mirrors Retail Business Trends
The COVID-19 Pandemic Came with a Wham!
AI Is Not Standalone But Part of an Ecosystem
Embedding AI Within In-Store Applications
Intelligent Analytics for Planning and In Store
Customer Care AI Is Becoming Invisible
Customer Care Is Becoming Smarter
Planning AI Is Becoming Mainstream
Data Personalization Is Becoming Smarter
Data Monetization AI Is Becoming Mainstream Through Retail Media Adoption
The Direction of AI
Benefits of AI
Prioritization
Automation
Interaction
Scale
AI Reinforces Retail Trends Observed at the NRF Big Show
Advice for the Technology Buyer
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Related Research
Synopsis

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