Inner Mongolia Mengniu Dairy's Trailblazing Digital Journey

Inner Mongolia Mengniu Dairy's Trailblazing Digital Journey

This IDC Perspective discusses the nomination details of one of the CIO/CDO of the Year winners from the IDC Future Enterprise Awards 2023 in the Asia/Pacific region with how generative AI can impact organizations moving forward."Inner Mongolia Mengniu Dairy has made significant progress in digitization, transforming the dairy industry. As it continues to carve out a formidable presence in the global market, the company's innovative use of digital initiatives to streamline the supply chain and smart adoption of technology to bolster efficiencies and enhance product quality are propelling the company forward," says Franco Chiam, vice president of Cloud, Datacenter, Telecommunications, and Infrastructure Research Lead at IDC Asia/Pacific. "By leveraging big data and AI, Mengniu Dairy has optimized production and forwarded a stronger connection with consumers through targeted marketing and sales strategies. Its achievements have not only given a testament to their forward-thinking prowess but also cemented its status as an innovative leader in the dairy sector."

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