Top 15 Market Influences on Digital Commerce: Out-Maneuver Competitors, Win the Customer, and Future-Proof Your Business

Top 15 Market Influences on Digital Commerce: Out-Maneuver Competitors, Win the Customer, and Future-Proof Your Business

The storms of digital disruption blew digital commerce off course into braver territory during the COVID-19 pandemic. The shifting tides of fortune led to enormous opportunities as new waves of commerce rushed to turn physical sales channels into digital ones. It remains to be seen whether that sea change is sustainable. This IDC Perspective is a complement piece to the Worldwide Digital Commerce Applications Forecast, 2022–2026: Channels Evolve into Experiential Commerce Wonderland (IDC #US49420322, June 2022), a study designed to help empower digital commerce software buyers to make it rain, even in uncertain times. The top 15 drivers, inhibitors, challenges, and opportunities showcased in this document were collected through a combination of vendor interviews as well as observations of data within the category. The order of presentation has been randomized. "Winning in the digital commerce market from 2022 to 2026 requires a certain level of willingness to throw old assumptions about the nature of ecommerce out the door," said Heather Hershey, research director, Worldwide Digital Commerce at IDC. "The winners of tomorrow understand the new landscape of ecommerce today and are agile enough to take advantage of the current environment on a tactical level as they prepare for radical disruptions that will influence market strategy in the near future."

Please Note: Extended description available upon request.