The Inflation Challenge and Retail Price Optimization

The Inflation Challenge and Retail Price Optimization

This IDC Perspective discusses the inflationary pressures that retailers face and the implications of pricing tied to merchandising and operating when under these pressures. This study outlines the causal insights that lead to dynamic events during inflationary times and how to moderate these pressures with the appropriate pricing mechanisms. The study goes further to examine the multifold impact to retail and the ripple effects across pricing, assortment, and brand that are often transformed by inflation, supplemented with action steps to address each."At its core, inflation is an increase in price. Too often, retailers miss that retailing is fundamentally grounded in price — for every transaction. Managing price autonomously and with the right tools is needed whether inflation exists or not," says Ananda Chakravarty, research vice president, IDC Retail Insights Merchandising & Marketing Strategies.

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