To Improve Client Outcomes, Services Providers Should Emphasize the Experience Aspect of Digital Projects
This IDC Market Perspective highlights the importance of the digital experience related to digital products, services, and/or processes. An example of Tech Mahindra and its client, an American multinational automobile manufacturer, is provided to illustrate a successful outcome driven by close attention to the digital experience."No matter how cutting edge the 'nuts and bolts' of a digital initiative are, a key factor in creating the stickiness of a digital product or service is not how sophisticated the functionality is but rather what the digital experience is." — Erin Hichman, research manager, Digital Business Professional Services at IDC
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Introduction
- Industry Dynamics
- Vendor Example
- Advice for the Services Provider
- IDC's Point of View
- Learn More
- Related Research
- Synopsis
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