IDC PlanScape: The Visual Commerce Platform
In the digital world, immersive technologies are dramatically affecting the retail landscape. Today, the digital presence of retailers influences customer perceptions and decision making as much as in-store product layouts, said Sofia Poggi, research analyst at IDC Retail Insights. "Retailers should design digital spaces that resemble physical flagship stores to showcase brand identity and values and to present products with the same level of experience and details customers could get offline."
Please Note: Extended description available upon request.
- IDC PlanScape Figure
- Executive Summary
- Why Is Visual Commerce Important?
- What Is a Visual Commerce Platform?
- Who Are the Key Stakeholders?
- How Can My Organization Take Advantage of the Visual Commerce Platform?
- Advice for Technology Buyers
- Related Research
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