IDC PlanScape: Setting Expectations to Optimize Digital Change Initiatives
This IDC PlanScape helps CIOs understand why setting expectations effectively matters, what the key elements of expectation setting are, who the key players and stakeholders are, and how CIOs can become more effective in setting expectations while leading digital change."One key to effectively establishing expectations is understanding that it is a substantive part of change leadership and management; in fact, it is the very foundation that undergirds change initiatives," says Marc Strohlein, adjunct research advisor with IDC's IT Executive Programs (IEP). "If the foundation is weak, the change initiative 'building' will collapse."
Please Note: Extended description available upon request.
- IDC PlanScape Figure
- Executive Summary
- Why Is Expectation Setting Important?
- What Is Expectation Setting?
- Who Are the Key Stakeholders?
- How Can My Organization Take Advantage of Expectation Setting?
- Advice for Technology Buyers
- Related Research
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