IDC PlanScape: The Retail CRM Platform
This IDC PlanScape explores how retail businesses can enhance customer satisfaction, build long-term relationships, and drive sales growth by leveraging CRM platforms."In today's fiercely competitive retail landscape, CRM platforms have emerged as indispensable tools for success. They empower retail companies to forge meaningful connections with customers, capturing valuable insights that fuel personalized experiences and drive loyalty. By harnessing the power of CRM platforms, retailers can unlock strategic advantages, elevate customer satisfaction, and cultivate enduring relationships that fuel sustainable growth," said Cristiano Quattrini, senior associate advisor, IDC Retail Insights.
Please Note: Extended description available upon request.
- IDC PlanScape Figure
- Executive Summary
- Why is THE RETAIL CRM PLATFORM Important?
- What is THE RETAIL CRM PLATFORM?
- Who are the Key Stakeholders?
- How Can My Organization Take Advantage of THE RETAIL CRM PLATFORM?
- Advice for Technology Buyers
- Related Research
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