IDC PlanScape: Future of Digital Innovation — Managing Customer Entitlements Efficiently
This IDC study examines entitlement management solutions."Companies should consider commercial entitlement management solutions to centralize operations, enable business model agility, reduce revenue leakage, and to liberate critical customer insights that result in a clearer picture of customer happiness, risk of churn, and opportunity," says Mark Thomason, research director, Digital Business Models and Monetization program at IDC.
Please Note: Extended description available upon request.
- IDC PlanScape Figure
- Executive Summary
- Why Is Entitlement Management Important?
- What Is Entitlement Management?
- Software Monetization Solutions
- Who Are the Key Stakeholders?
- How Can My Organization Take Advantage of Entitlement Management?
- Benefit Areas to Quantify
- Cost Areas to Quantify
- Advice for Technology Buyers
- Related Research
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