IDC PlanScape: Future of Digital Innovation — Creating a Distribution Function for Software-Based Digital Innovation
This IDC PlanScape provides insights into building a distribution function for software-based digital innovation."The distribution of software-based digital products and services is much more complex than simply deciding between a direct or an indirect approach," says Erin Hichman, research manager, Digital Transformation Professional Services at IDC. "Determining the distribution method should not be the final step as part of software-based digital innovation effort, but rather should be integrated from the beginning."
Please Note: Extended description available upon request.
- IDC PlanScape Figure
- Executive Summary
- Why Is Creating a Distribution Function Important?
- What Is Creating a Distribution Function?
- Who Are the Key Stakeholders?
- C-Suite
- Technology Roles
- Business Roles
- How Can My Organization Take Advantage of Creating a Distribution Function?
- Model After Digital Businesses
- Internal Resource Capacity Assessment
- Shift Mindset + Build Knowledge
- Look to the Professionals
- Advice for Technology Buyers
- Related Research
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