IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment
This IDC PlanScape examines digital advertising as a managed service. "The media and entertainment (M&E) industry is now well on its way to cloud adoption, but navigating through its complexities to achieve targeted financial objectives requires a new way of thinking," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to not only adopt advanced, highly integrated native cloud business systems and technologies but also rethink how best to achieve a TCO model that works for their organization. This may require offloading services such as distribution and monetization to a managed service to refocus on the core competencies of content creation and production to strengthen their brand in the competitive streaming world."
Please Note: Extended description available upon request.
- IDC PlanScape Figure
- Executive Summary
- Why Is Digital Advertising as a Managed Service Important?
- Improved Results
- Improved CPM
- Improved Expertise and Experience with a Specialized and Focused Partner
- What Is Digital Advertising as a Managed Service?
- Who Are the Key Stakeholders?
- Chief Technology Officer
- Chief Revenue Officer
- Chief Operating Officer
- Chief Financial Officer
- How Can My Organization Take Advantage of Digital Advertising as a Managed Service?
- Advice for Technology Buyers
- Related Research
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